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Development and quarterly review of plan defining the company key business goals, mission, marketing vision, goals, strategies and tactics, and implementation plan by working closely with clients to gather information, conduct focus groups, identify trends and opportunities.
Writing and distribution of press releases, development of press kits, implementation of publicity events included as part of marketing tactics. Identification of best advertising vehicles, development of message, media planning and placement.
Use of business listings (over 10 million companies) to find prospects in identified target markets. Lists are developed using zipcode, sales, SIC code, employees, and other criteria to target as many or as few names as needed and are licensed directly to client.
Development of written communication or editing of existing pieces.
One-on-One sales coaching for individuals based on learning to identify and satisfy customer needs. | |
Tucker Street Associates | ||
