Development and quarterly review of plan
defining the company key business goals, mission, marketing vision, goals, strategies and
tactics, and implementation plan by working closely with clients to gather information,
conduct focus groups, identify trends and opportunities.
Writing and distribution of press releases,
development of press kits, implementation of publicity events included as part of
marketing tactics. Identification of best advertising vehicles, development of message,
media planning and placement.
Use of business listings (over 10 million
companies) to find prospects in identified target markets. Lists are developed using
zipcode, sales, SIC code, employees, and other criteria to target as many or as few names
as needed and are licensed directly to client.
Development of written communication or editing
of existing pieces.
One-on-One sales coaching for individuals based
on learning to identify and satisfy customer needs.